Google saves a record of your searches and other app activity. Here's how to automatically delete it.

Google can now automatically erase web and activity data after a designated period of time.You can choose to allow Google to store this data for a period of three or 18 months.Visit Business Insider's homepage for more stories. As part of its broader effort to make privacy settings more transparent, Google recently announced a new feature that makes it possible to set limits for how long the company can save the data it collects about your activity.Under the new settings, you can choose to have Google automatically delete your web and app activity data after a period of three or 18 months. Before this, you would have to manually delete the data in the Google app's settings section.Google collects data like search history and other interactions in Google services to improve and customize its app experience. It might also save your Chrome history and activity from other websites and apps that use Google's services if you have that feature enabled.But not everyone may be comfortable with Google keeping a record of their activity. And more importantly, not everyone who's bothered by the concept of Google storing their data may remember to take the time to delete it. Here's how to make sure Google deletes your web and app activity after a set period of time, whether you're using iPhone, Android, or a web browser.