As the Chief Design Officer at Apple, Ive had a hand in designing everything from computers and tablets to the company's new campus.
Apple is a victim of its own poor messaging — by separating the stand price from the display, Apple shot itself in the foot.
Apple's Pro monitor itself starts at $5,000, while the stand to hold it is not included, and costs another $1,000. The full package starts at $12,000.
The new Mac Pro is a back-to-the future design. It's also an admission by the company that the trash can version was a complete dead end.
Apple's 32-inch Pro Display XDR is a 6K Retina display with an impressive list of features, but you'll need to invest in a stand to use it properly.
At WWDC 2019, Apple unveiled iOS 13, new Apple Watch features, a new operating system for iPad, a new Mac Pro, and much more.