Uber shelled out $3.1 billion on marketing in 2018 before its IPO.
Uber shelled out $3.2 billion on sales and marketing in 2018, mostly to showcase its efforts to promote diversity after a spate of PR crises in 2017.
Shake Shack's CMO discusses his angel investing and film background
Jay Livingston, Shake Shack's first CMO, has a background in angel investing, film production, and political activism.
Microsoft's Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon
When Microsoft CEO met with the CEO of advertising giant WPP, Nadella subtly reminded him of the risk of choosing the wrong cloud company.
How JPMorgan Chase reaches customers who are trying to avoid ads
JPMorgan Chase is moving away from digital ads to personalized offers for customers, its CMO Kristin Lemkau said.
'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW
With a dedicated space, string of speaking engagements, and partnerships with HBO and Amazon Studios, Snap has gone all out at SXSW 2019.
'They should all be worried': Google's move to bring shoppable ads to image searches should terrify Amazon, Instagram, and Pinterest
Google's shoppable ads on Google Images is a direct threat to Amazon, Instagram, and Pinterest, media buyers say.
'They should all be worried': Google is bringing shoppable ads to image searches — and it should terrify Amazon, Instagram and Pinterest
Google's shoppable ads on Google Images is a direct threat to Amazon, Instagram and Pinterest, say media buyers.
'We are super bullish on these brands': Kraft Heinz's global brand officer says he is unfazed by the company's recent $15 billion write-down of its Kraft and Oscar Mayer brands
Kraft Heinz's US CMO Eduardo Luz told Business Insider that he is unfazed by the company's recent write-down of its Kraft and Oscar Mayer brands.
Consumers are doing everything they can to avoid ads. Here's how P&G, one of the world's largest advertisers, is finding a way around that
P&G knows that consumers are doing everything in their capacity to avoid ads, and is rethinking how it targets them.
Here's the full list of all the Super Bowl commercials we know about
Here's everything we know about the commercials airing during Super Bowl 2019. Newcomers include Procter & Gamble's Olay, Bumble, and Kraft's Devour.
