How DTC startups are mitigating the impact on their retail businesses - Business Insider
Companies are laying off and furloughing employees, retraining staff, and doubling down on e-commerce.
A crazy campaign stunt contributed to McDonald's relationship with its ad agency breaking down
McDonald's agency pitched a playable record made of bacon. Sources called it an example of why the agency's relationship with the company broke down.
Uber hires Google exec as VP of global marketing after layoffs
Thomas Ranese's appointment comes on the heels of Uber laying off 400 employees from its global marketing team at the end of July.
The sudden demise of a lauded agency has the advertising industry on the defensive
The news of ad agency Barton F. Graf shutting down has highlighted the seismic shifts facing the industry.
Taco Bell's global chief brand officer is leaving the company after 4 years
Thalberg's departure comes just as Yum Brands reported its second quarter earnings this week, and named former Adidas exec Mark King as its new CEO.
CVS Health's CMO says that holding companies risk being disrupted
Norman de Greve said clients want a single point of contact at an agency who understands their business and can help grow it.
Amazon's Q2 misses on the bottom line, and it warned its profit will disappoint again in Q3
The e-commerce giant's second-quarter profit fell well shy of Wall Street's expectations. It also offered disappointing guidance.
From 'Got milk？' to 'Where's the beef？', here are 15 of the best slogans and taglines in advertising history
Just do it: The most memorable slogans of all time not only sell the brand, but become synonymous with it.
Netflix calls speculation that it's moving into selling advertising 'false'
Netflix reminded investors in its quarterly letter that it is not in the ad business, and doesn't plan to be.
8 ads and products that sell America to the world, from blue jeans to Coca-Cola
Ad campaigns, products, music, and movies have combined to imprint the image of America in people's minds around the world.
LaCroix needs a new approach to marketing, say branding experts.
Along with committing PR snafus, the company has failed to keep its marketing up to date, say branding experts.
Experts say Imran Khan's e-commerce startup can take on Amazon
By focusing on having trusted products and a good user experience, Verishop can compete, say experts.
Facebook is reorganizing its products team, bringing ads and free products for businesses under one umbrella
Facebook will no longer differentiate between paid products, ads and free products. The move comes as small businesses become a bigger priority.
MARKETING MASTERCLASS: Here's how the top CMOs in the world are driving results
The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results.
Smart bench startup Include used this pitch deck to raise millions
Ivan Mrvoš envisions his startup, Include, one day having the same reach in the physical world that Facebook has in the online one.
Accenture Interactive
After snapping up several marketing-focused companies, Accenture Interactive plans to focus on reorganization, said Nikki Mendonça.
Why Publicis' Rishad Tobaccowala thinks the ad giant will prevail
Publicis' Rishad Tobaccowala acknowledged the growing importance of consultancies in marketing, but dismissed S4, Sir Martin Sorrell's new venture.
Unilever's ex-CMO Keith Weed invests in influencer tech startup Tribe
Unilever's former CMO Keith Weed is investing in the influencer tech platform Tribe.
YouTube is trying to resurrect 6 second ads but data suggests that advertisers have moved on
According to data from MediaRadar, 16.5% of YouTube ads are six seconds long compared to 47% that are 15 seconds long.
Uber shelled out $3.2 billion on marketing in 2018 before its IPO.
Uber shelled out $3.2 billion on sales and marketing in 2018, mostly to showcase its efforts to promote diversity after a spate of PR crises in 2017.
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