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LaCroix
LaCroix needs a new approach to marketing, say branding experts.
Along with committing PR snafus, the company has failed to keep its marketing up to date, say branding experts.
2019-07-03
National Beverage craters after a new lawsuit alleges a plan to lie about chemicals in LaCroix cans
Shares of National Beverage Corp, the parent company of LaCroix, fell after a new lawsuit alleged a plan to falsely state LaCroix cans were BPA free.
2019-06-11
LaCroix faces a crippling 'free fall' as it turns from 'bad, to worse, to disastrous,' analyst says
LaCroix sales declined 9.4% over the last 12 weeks and the brand is quickly losing market share, according to Guggenheim Securities.
2019-05-30
