The price of the deal was not disclosed, suggesting a big reduction from the $1.1 billion that Tumblr fetched the last time it was acquired.
The price of the deal was called "nominal" compared to Tumblr's last purchase price of $1 billion, according to a Wall Street Journal report.
Netflix sent the Straight Pride organizers a cease-and-desist letter, ordering them to remove its logo from all materials associated with the event.
Tumblr was once worth more than $1 billion, but the site has faded in popularity and Verizon is shopping it around.